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Search Engine Optimisation
Search engine optimization (SEO) is the process of bringing traffic to a website or a web page from using a search engine search. These organic or “algorithmic” searches are free as opposed to other forms of search engine marketing (SEM) which deals with paid inclusion.
How this works, is the higher a ‘search result’ appears in the ‘search results list’, the more visitors your website will receive from that search engine.
SEO considers how search engines work and what keywords and keyword phrases people use to search for. Optimizing a website primarily involves associated coding to both increase its relevance to specific keywords and to make it easier for search engines to index the site to gather and record text information and those keywords.
Search engine optimizers may offer SEO as a stand-alone service or as a part of a broader marketing campaign which includes SEM. The term “search engine friendly” is used to describe the web site as a whole and includes the design, navigation, content management system, images, videos, shopping carts and other elements that have been optimized for the purpose of search engine exposure.
Beware of techniques known as black hat SEO which use link farms, keyword stuffing and article spinning. These deceitful methods only get the ire of search engines and force the removal of these sites from their indices.
Why do I need to include SEO in my website?
People and businesses are using search engines to make their purchasing decisions. If you want more customers you need to include SEO and possibly SEM in your budget.
Contact Us Today to find out about Oxygen Internet Web Design can help build a new website or modify your existing website.